Why a Google Business Profile is Important for your Practice?
A Google Business Profile is a free and easy way to get your Practice and Business out there on the internet. It gives you a page that you can use to highlight information about your business and add photos, videos, and more.
A Google Business Profile should be the first thing you create for your Practice and Business, along with your website. It shows your business location on Google Maps and makes it easier for people to find your contact information and hours of operation. Plus, users can write reviews about their experiences with your company, so they’re a great way to build trust with potential customers.
Google Business Profile pages are also searchable by customers, so by creating one for your practice you'll be able to reach people who are looking for doctors near them. For example, if someone searches for "primary care doctors in Seattle", your Business Profile will appear in the search results. If you have a Google My Business page, make sure to include relevant keywords in your business description so that potential customers can easily find you.
You can use this profile to connect with them in many ways:
Directly through Google Maps—
If someone looks up a business on Maps, they'll see it listed with its phone number and website address (if available). They can then click through directly from their phone or computer to get more information about your practice.
Through your Website—
If you include a link to your Google My Business page on your website, customers can find it easily and click through to get more information.
Through Google Search Results—
When someone searches for a service like "doctor," their results will include businesses with profiles on Google My Business who have opted in to appear on these pages. You can even set up an AdWords campaign to show up higher on these searches than others!
Through Social Media—
You can share your Google My Business page on social media platforms like Facebook, Twitter, and LinkedIn to reach even more potential customers.
Why this Matters:
Being visible on Maps helps you reach new patients who may not be familiar with your practice. It also allows existing patients to easily find your contact information or get directions to your office.
Plus, it gives you an opportunity to showcase photos of your staff and facility, which can help build trust and confidence in potential new patients.
If you already have a Google My Business page, make sure your practice’s address, phone number and website URL are correct. You can also add photos of your facility and staff—including before and after treatment shots, if applicable.
And if you don’t have a Google My Business page yet, get in touch with us! We love helping our clients to bring their businesses online!
If you need assistance with optimizing your Google Business Profile or creating an online presence so that patients can find you through search engines and social media, give us a call.
We're always happy to help!